# Adspirer Skills

> Free, expert-grade advertising skills for AI agents — bounded procedures with
> fixed checks, honest stop conditions, and approval gates on anything that spends.
> Ads legs run through Adspirer (Google, Meta, LinkedIn, TikTok, Amazon, ChatGPT Ads).

- Agent instructions: https://www.adspirer.com/skills/agent.txt
- Structured catalog: https://www.adspirer.com/skills/catalog.json
- Adspirer product docs: https://www.adspirer.com/docs/introduction

## Media Planning
- [Audience Architect](https://www.adspirer.com/skills/facebook-targeted-ads): Build a cold-to-hot audience structure sized to the account's real event volume, with overlap and exclusions handled deliberately.
- [Keyword Universe Builder](https://www.adspirer.com/skills/google-ads-keyword-planner): Group keywords by what the searcher intends, match types to that intent, and build the negative list from real search-term history.
- [The Channel Mix Advisor](https://www.adspirer.com/skills/media-mix): Recommend a channel split justified by each platform's mechanics for the stated objective, with honest reasoning and named uncertainty.
- [The Media Plan Builder](https://www.adspirer.com/skills/media-plan-template): From a brief (product, audience, budget, goal, market), produce a defensible media plan: audience definitions, budget split across channels, flighting calendar, and a channel-mix rationale. Cross-platform. Uses Similarweb/Semrush for competitive context if connected. Plan doc, not a live launch.

## Creative Production
- [Ad Copy Writing Room: Platform-Correct Ad Copywriting](https://www.adspirer.com/skills/ad-copywriting): Clarifies copy editing vs copy writing up front: this is a true copywriting job, not a copy-edit pass. Produces platform-correct ad copy variations (headlines, primary text, CTAs) for Meta, Google RSA, and LinkedIn, grounded in a real offer and audience, with angle rationale — including Chinese writing to copy and paste or Japanese writing copy and paste for non-English markets.
- [Creative Brief Generator](https://www.adspirer.com/skills/creative-brief): Turn positioning and account history into a brief with distinct angles, real hooks, and the platform limits that stop work bouncing at review.
- [Creative Resize Matrix](https://www.adspirer.com/skills/facebook-ad-sizes): Read the placements a campaign really serves, then compose the master into each required ratio with safe areas and file limits checked.
- [Design System Ad Kit](https://www.adspirer.com/skills/canva-advertising-templates): Extract real brand tokens from Figma and build ad templates at the sizes campaigns actually serve, with rules for what may change.
- [Landing Page Builder](https://www.adspirer.com/skills/landing-page-builder): Mirror the live ad's promise on a dedicated page, wire tracking, and verify it works before any spend points at it.
- [Static Ad Factory](https://www.adspirer.com/skills/canva-ads): From one concept, produce a batch of on-brand static ads via Canva — headline/visual/CTA variations sized to platform placements, with a creative-testing structure in mind.
- [UGC-Style Video Ads for Meta, TikTok, and Reels](https://www.adspirer.com/skills/ugc-ads): Produce UGC-style video ads via Pika + HeyGen — script, avatar/voice, cut to Meta video ads specs and TikTok/Reels dimensions — that feel native, not polished-ad.

## Campaign Launch
- [Amazon Sponsored Products Launcher](https://www.adspirer.com/skills/amazon-sponsored-products): Launch a real product ads Amazon campaign: Sponsored Products eligibility, keyword/ASIN targeting, bids, and negatives built and verified before any spend goes live on your amazon ads campaign.
- [Google App Campaign](https://www.adspirer.com/skills/google-app-campaign): Check the conversion event and asset coverage first, then build an App campaign paused with bidding matched to real event volume.
- [Google Search Campaign Launcher: Disciplined Google Ads Campaign Setup](https://www.adspirer.com/skills/google-ads-campaign-setup): Launch google sem ads campaigns the disciplined way: tightly-themed ad groups, keyword match-type strategy, RSAs, a seed negative list, conversion tracking verified, launched paused and diffed against the plan before spend. Uses Ahrefs for volumes if connected.
- [Google Shopping Launcher](https://www.adspirer.com/skills/google-shopping-ads): Prove the feed is healthy, structure Shopping around margin rather than a flat target, and build it paused for review.
- [LinkedIn Lead Gen Launcher](https://www.adspirer.com/skills/linkedin-lead-gen-forms): Size the firmographic audience before building, set honest cost expectations, and launch a lead form campaign paused.
- [Meta Click-to-WhatsApp Launcher](https://www.adspirer.com/skills/whatsapp-advertising): Verify the WhatsApp account link and number before building, then launch a messaging campaign paused for approval.
- [Meta Full-Funnel Launcher](https://www.adspirer.com/skills/meta-ads-campaign): Turn a brief and assets into a complete Meta prospecting to retargeting to conversion structure — built paused, pixel/CAPI verified, checked against the approved plan, launched only on explicit go. Optional Canva resize leg.
- [Performance Max Launcher](https://www.adspirer.com/skills/performance-max-campaign): Build a Performance Max campaign paused, check it against the live account, and hand the launch decision back to the user.
- [The Retargeting Stack](https://www.adspirer.com/skills/google-retargeting-ads): Tier retargeting audiences against real list sizes, sequence the message per tier, and suppress converters deliberately.
- [TikTok Launch Kit](https://www.adspirer.com/skills/tiktok-ads-manager): Assemble a TikTok campaign against the platform's real setup rules, build it paused, and show every deviation from the plan before launch.
- [YouTube Campaign Launcher](https://www.adspirer.com/skills/youtube-bumper-ads): Map the business outcome to an eligible YouTube format, check the conversion signal, and build the campaign paused.

## Ad Ops & Optimization
- [A/B Test Runner](https://www.adspirer.com/skills/ad-testing): Set up a clean A/B test (one variable, proper split, a decision rule and duration for significance), read it honestly, and call the winner only when the data supports it.
- [Creative Fatigue Monitor](https://www.adspirer.com/skills/facebook-ad-fatigue): Watch frequency and CTR/CPA decay per ad; flag creatives that have fatigued and should be refreshed, with the evidence. Read-only, alert-only.
- [Google Ads Audit](https://www.adspirer.com/skills/google-ads-audit): Audit Google Ads with evidence, rank the risks that matter, and prepare a safe remediation plan before account changes.
- [Negative Keyword Miner: Build a Negative Keyword List from Real Search Terms](https://www.adspirer.com/skills/negative-keyword-list): Mine the search-terms report for wasted spend and recommend the correct negative keyword match type — exact, phrase, or broad — for clean Google Ads negative keyword hygiene, the single highest-ROI Search action. Changes proposed, applied on approval.
- [Quality Score Rescue](https://www.adspirer.com/skills/google-ads-quality-score): Separate the three Quality Score components, rank the problems by spend at stake, and fix the causes in the order that pays.
- [The Account Takeover Audit: A PPC Audit for Any Account You Inherit](https://www.adspirer.com/skills/ppc-audit): When taking over an existing account — a new client handoff, an internal transfer, or an account you have just acquired — produce a full evidence-backed audit: structure, tracking health, wasted spend, quick wins, and risk, across Google Ads, Meta, and TikTok, before you spend another dollar.
- [The Bid Strategy Doctor](https://www.adspirer.com/skills/smart-bidding): Judge whether each campaign's bid strategy suits its real conversion volume, and separate a stale target from a structural mismatch.
- [The Budget Reallocator](https://www.adspirer.com/skills/budget-reallocation): Find capped winners and weak spenders across a campaign set, and propose moves sized to avoid resetting learning.
- [The Daily Pacing Check](https://www.adspirer.com/skills/budget-pacing): Every morning, compare spend vs plan across every connected account and raise honest, evidence-backed alerts only when something needs a human. Read-only; hands off to the reallocator for changes.

## Analytics & Reporting
- [Anomaly Triage](https://www.adspirer.com/skills/campaign-performance-analysis): Follow the clues behind a sudden campaign change, explain what is happening in plain language, and route the next step to the right person.
- [Client-Ready Monthly Report](https://www.adspirer.com/skills/ppc-reporting): Produce a client-ready monthly report: performance vs goals, what changed and why, wins and learnings, next month's plan — clear, honest, and defensible.
- [Cohort LTV Reader](https://www.adspirer.com/skills/ltv-calculation): Read retention by acquisition cohort against what each cohort cost, and say plainly when it is too early to judge.
- [CPC Calculator](https://www.adspirer.com/skills/cpc-calculator): Calculate CPC, compare traffic costs fairly, and explain why a cheaper click is not automatically a better business result.
- [CTR Calculator](https://www.adspirer.com/skills/ctr-calculator): Calculate CTR, compare engagement on a consistent basis, and explain what the percentage does and does not prove.
- [ROAS Calculator](https://www.adspirer.com/skills/roas-calculator): Calculate ROAS, compare scenarios, and explain what the result can—and cannot—say about campaign profitability.
- [The Attribution Detective](https://www.adspirer.com/skills/marketing-attribution): Account for the gap between platform, analytics and backend numbers, and say which source answers which question.

## Research & Intelligence
- [Ad Library Deep Dive: Facebook Ad Library Search for Competitor Research](https://www.adspirer.com/skills/facebook-ad-library-search): Systematically mine a brand's Meta Ads Library — creative angles, hooks, formats, longevity (long-running = winning) — to search competitor patterns and inform your own creative.
- [Competitor Ad Recon](https://www.adspirer.com/skills/competitor-ad-analysis): Research a competitor's active advertising: ad-library angles, landing pages (Firecrawl if connected), traffic mix (Similarweb) — synthesize what they're doing and where the gaps are. Facts, not verdicts.

## Full-Stack Playbooks
- [App Growth Stack](https://www.adspirer.com/skills/app-marketing-strategy): Stand up an app-growth stack: UAC + Meta app campaigns, install + in-app event tracking, cohort/LTV read, and a scaling plan — end to end, gated.
- [Codex Skills for Paid Media](https://www.adspirer.com/skills/codex-skills): Choose a practical Codex skill pack for paid media and run it with the right context, connectors, and approval boundaries.
- [Lead Gen Machine](https://www.adspirer.com/skills/facebook-lead-gen-ads): Route leads into the CRM without losing their origin, then judge campaigns on qualified leads instead of form fills.
- [LinkedIn Lead Generation](https://www.adspirer.com/skills/linkedin-lead-generation): Trace B2B leads from ad to deal stage, then rank campaigns on pipeline created rather than forms completed.
- [Shopify Ads](https://www.adspirer.com/skills/shopify-ads): Keep catalog, campaigns and profitability in one loop, so spend follows margin rather than platform-reported return.

## Agency Ops
- [Agency New Client Onboarding](https://www.adspirer.com/skills/client-onboarding): Inventory what the client actually has, audit tracking before launching, and reach first campaigns with a reporting cadence agreed.
- [Media-Plan-to-Tracker Sync](https://www.adspirer.com/skills/campaign-tracker): Sync a media plan into a tracker (Airtable if connected): campaigns, budgets, flight dates, status — one source of truth the team can see.
- [The QBR Pack](https://www.adspirer.com/skills/quarterly-business-review): Report a quarter against the goals that were actually set, separate what worked from what merely happened, and propose next quarter honestly.